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L’Oréal INOA Digital Billboard in São Paulo

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Credits

Brand: L'Oréal Professionnel Paris

Agency: metaKosmos

Production Company: metaKosmos

VFX: metaKosmos

Sound: metaKosmos

Metadata

Brand Industry: Beauty & Personal Care

Country: Brazil

City: São Paulo

Effects / Animations: Billboard & Digital Screen, Large Objects

Surroundings: CItyscape, Cars, Trees, Billboard

Date posted: June 9, 2025

Source: Instagram

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This L’Oréal cgi video begins with a sweeping cityscape view of São Paulo, zeroing in on a digital billboard positioned behind the iconic Edifício FIESP. This moment cleverly highlights the reach and visibility of INOA’s innovative, ammonia-free formula as the screen flashes the bold message that INOA is “everywhere,” while an image of a serene woman dressed in green with long, flowing orange hair appears in soft motion. As a perfect blend of insightful storytelling and effective product integration, the CGI effects enhancement is designed for promoting L’Oréal’s vegan permanent dye as a modern and accessible beauty solution.

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