L’Oréal INOA Digital Billboard in São Paulo
metaKosmosAvailable for work
Woman with orange hair appears behind FIESP
This CGI video for L’Oréal INOA opens with a sweeping cityscape view of São Paulo, focusing on a digital billboard behind the iconic Edifício FIESP. This placement highlights the reach and visibility of INOA’s innovative, ammonia-free formula.
The screen flashes the bold message that INOA is “everywhere,” followed by an image of a serene woman with long, flowing orange hair, dressed in green, appearing in soft motion. This CGI enhancement promotes L’Oréal’s vegan permanent dye as a modern and accessible beauty solution.
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