Grendene Kids Sandal and Ice Cream Parlor Display
metaKosmosAvailable for work
Pink Sandal Bursts From Digital Billboard
This CGI campaign for Grendene Kids features a giant pink ice cream scoop atop a city building, with a pink ice cream truck waiting on the road below. The urban architecture is reimagined with a Barbie twist as a digital billboard illuminates to display a Barbie ice cream parlour toy.
Using eye-catching computer-generated imagery, a pink sandal appears to burst beyond the screen. This captivating blend of creativity and brand storytelling provides a charming preview of Grendene Kids’ Barbie sandal sets, each paired with a matching toy.
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FOOH Impact ScoreSolid
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