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Grendene Kids Sandal and Ice Cream Parlor Display

B
FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: Grendene Kids

Agency: metaKosmos

Production Company: metaKosmos

VFX: metaKosmos

Sound: metaKosmos

Metadata

Brand Industry: Fashion & Apparel

Country: Brazil

City: São Paulo

Effects / Animations: Building Transformation, Large Objects, Simple Motion, Billboard & Digital Screen

Surroundings: Skyscrapers, City, Cars

Date posted: September 19, 2025

Source: Instagram

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In this Grendene Kids CGI campaign, a giant pink ice cream scoop sits atop a city building while a pink ice cream truck waits below on a quiet road. The ad humorously reimagines urban architecture with a Barbie twist as a digital billboard lights up to reveal a Barbie ice cream parlor toy, and a pink sandal appears to burst beyond the screen using eye-catching computer generated imagery. A captivating blend of creativity and brand storytelling delivers a charming preview of Grendene Kids’ Barbie sandal sets, each paired with a matching toy.

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