Adidas Olympic Champions Billboards at Shibuya
Digital Billboards Light Up Tokyo
This adidas fake out of home ad transforms Shibuya Crossing into a stage for global resilience and triumph. The video opens with several digital billboards illuminating the iconic Tokyo intersection, showcasing stunning images of Olympic champions from diverse sports while pedestrians wait to cross and traffic streams by.
As the camera zooms in on the screens, the bold message “ALL ARE CHAMPIONS” emerges. This emphasizes the campaign’s powerful message of self-belief amid global pressure, as part of adidas’ build-up to the Paris 2024 Olympic and Paralympic Games.
Using computer-generated imagery, this adidas fake out of home ad transforms the everyday hustle of Shibuya into an impactful product showcase.
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FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
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