Adidas Olympic Champions Billboards at Shibuya
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Imagine Shibuya Crossing turning into a stage for global resilience and triumph. That’s the resonant premise of this adidas fake out of home ad featuring Olympic legends and their stories of determination. The video unfolds as the scene opens with several digital billboards illuminating the iconic Tokyo intersection, showcasing stunning images of Olympic champions from diverse sports while pedestrians wait to cross and traffic streams by. As the camera hovers in on the screens, the bold message “ALL ARE CHAMPIONS” emerges, emphasizing the campaign’s powerful message of self-belief amid global pressure as part of adidas’ build-up to the Paris 2024 Olympic and Paralympic Games. Using computer generated imagery, this adidas fake out of home ad transforms the everyday hustle of Shibuya into an impactful product showcase.
