Birla Estates Heritage Transforms into Modern Architecture

Imagine a historic landmark blending with futuristic living. That’s the captivating premise of this Birla Estates CGI campaign featuring a residential vision rooted in heritage. The video unfolds as the camera glides gracefully into Vishrambaug Wada, revealing its intricate wooden structures, earthy tones of red and brown, and polished teak columns contrasted against cream-colored walls. As sunlight filters through traditional windows, they open to unveil the sleek, modern interiors of Birla Punya. The transition is seamless and profound, with the words INSPIRED BY HERITAGE followed by DESIGNED FOR TODAY appearing as the camera pulls back to showcase majestic residential towers rising behind the lovingly restored structure. The phrase A Home to Pune’s Grandeur appears within an architecturally inspired frame before revealing the Birla Punya logo alongside Aditya Birla Real Estate. Using distinctive CGI effects, this Birla Estates CGI campaign transforms a historical Pune landmark into an innovative product showcase.