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Birla Estates Cave Arch Reveals Contemporary Homes

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FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: Birla Estates

Agency: Yellow

Production Company: Yellow

VFX: Yellow

Metadata

Brand Industry: Services

Country: India

City: Pune

Effects / Animations: Morphing & Transformation, Building Transformation

Surroundings: Bhaja Caves, Trees, City

Date posted: March 21, 2025

Source: Instagram

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This Birla Estates mixed reality ad begins with a detailed aerial view of the ancient Bhaja Caves in Pune, capturing its timeworn stone carvings and majestic curved archways. This moment cleverly highlights the seamless blend of heritage and modernity as the camera zooms into a main arch, and its stone façade gradually dismantles to unveil the sleek interiors of Birla Punya, transitioning from historical architecture to refined contemporary living that reflects the evolving soul of Pune. As a perfect blend of impactful storytelling and creative product integration, the CGI effects enhancement is designed for showcasing how tradition inspires modern homes.

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