King’s Hawaiian Giant Slider from Billboard

This CGI video for King's Hawaiian begins with a sweeping view of downtown Los Angeles, focusing on the intersection at 5th Street and Grand Avenue. Traffic flows beneath a towering billboard promoting the brand’s sweet rolls.

The scene unfolds as a massive King’s Hawaiian Sweet Rolls box on the billboard glides aside to unveil the slogan “Made for fans. Made for Football.” Subsequently, the bottom of the billboard opens, releasing a giant football that crashes downward, triggering a cascade of smaller footballs. This is followed by the release of an oversized Slider Sunday sandwich, crowned with a red flag labelled “King’s Hawaiian.”

Through captivating CGI effects, this King’s Hawaiian sandwich campaign transforms a typical city setting into an imaginative nod to game day gatherings, spotlighting the brand’s call for people to connect over sliders during football season.