King’s Hawaiian Giant Slider from Billboard

In this King’s Hawaiian cgi video, the ad begins with a sweeping view of downtown Los Angeles where traffic flows through the intersection at 5th Street and Grand Avenue under a towering billboard promoting the brand’s well-loved sweet rolls. The scene unfolds as a massive King’s Hawaiian Sweet Rolls box glides aside to unveil the bold slogan “Made for fans. Made for Football.”, followed by the bottom of the billboard opening to unleash a giant football that crashes downward, triggering a cascade of smaller footballs, and finally releasing an oversized Slider Sunday sandwich crowned with a red flag labeled “King’s Hawaiian.” With a captivating use of CGI effects, this King’s Hawaiian sandwich campaign cgi video transforms a typical city setting into a resonant, imaginative nod to game day gatherings, spotlighting King’s Hawaiian’s call for people to connect over sliders during football season.