dm-drogerie markt Nivea Serum Bottle Reveal

This fake out-of-home (FOOH) CGI advertisement for dm-drogerie markt and Nivea features a cityscape with a building draped in giant white curtains, displaying both the Nivea and dm-drogerie markt logos. The curtains open to reveal an enormous white Nivea bottle. This reveal is timed with a cyclist passing by, and the bottle cap lifts to release a glowing serum droplet.

Upon hitting the ground, the droplet emits a radiant sparkle and creates a ripple effect through the street, causing time to reverse. A man and a bus freeze mid-motion, clock hands spin backward, pedestrians retrace their steps, and the curtains close once again. This CGI enhancement showcases the advanced anti-ageing benefits of NIVEA's Cellular Epigenetics Serum, powered by Epicelline.