FOOH Impact Score:
Impressive
Learn moreThis Pantene Pro-V FOOH campaign begins with the tram doors swinging open as two young women watch giant Pantene Pro-V Pearls spill out, creating an avalanche of hair capsules. This moment cleverly highlights the effectiveness of Pantene's hair vitamins for healthy hair as, amidst the overflow, a woman steps off the tram, proudly displaying her beautiful, shiny hair. As a perfect blend of Resonant storytelling and Clear product integration, the CGI enhancement is designed for maximum brand recall.
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