FOOH Impact Score:
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more
Impressive
Learn moreLearnings
- Humanity helps us engage - reactive extras can sell the 'real', but a better performance might have drawn more attention
- Interactivity creates illusion - this isn't a one way street, actors need to react and your FOOH does too, otherwise you risk breaking the spell
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This Pantene Pro-V FOOH campaign begins with the tram doors swinging open as two young women watch giant Pantene Pro-V Pearls spill out, creating an avalanche of hair capsules. This moment cleverly highlights the effectiveness of Pantene's hair vitamins for healthy hair as, amidst the overflow, a woman steps off the tram, proudly displaying her beautiful, shiny hair. As a perfect blend of Resonant storytelling and Clear product integration, the CGI enhancement is designed for maximum brand recall.
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