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Pantene Hair Pearls Flowing From Tram

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Impressive

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Credits

Brand: Pantene

Agency / Production / VFX: Unknown

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This Pantene Pro-V FOOH campaign begins with the tram doors swinging open as two young women watch giant Pantene Pro-V Pearls spill out, creating an avalanche of hair capsules. This moment cleverly highlights the effectiveness of Pantene's hair vitamins for healthy hair as, amidst the overflow, a woman steps off the tram, proudly displaying her beautiful, shiny hair. As a perfect blend of Resonant storytelling and Clear product integration, the CGI enhancement is designed for maximum brand recall.

Metadata

Brand Industry: Beauty & Personal Care

Country: Unknown

City: Unknown

Effects / Animations: Avalanche, Large Objects

Surroundings: Building, Street, Tram, Tree, Traffic, Car

Posted on June 22, 2024

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