FOOH Impact Score:
Impressive
Learn moreLearnings
- Humanity helps us engage - reactive extras can sell the 'real', but a better performance might have drawn more attention
- Interactivity creates illusion - this isn't a one way street, actors need to react and your FOOH does too, otherwise you risk breaking the spell
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Imagine a city tram becoming a mobile hair care laboratory. That’s the engaging premise of this Pantene Pro-V CGI ad featuring hair vitamin capsules bursting into the streets. The video unfolds as the tram doors swing open and an unexpected avalanche of giant Pantene Pro-V Pearls spills out, surprising passersby, while two young women watch in awe. Amid the overflow, a woman steps off the tram flaunting her radiant, healthy hair, effortlessly promoting Pantene’s capsules for vibrant hair strength and shine. Using computer generated effects, this Pantene Pro-V CGI ad transforms public transportation into a dynamic product showcase.
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