BERO Giant Floating Beer Can Over London

In this BERO vfx advertising, a close-up shot of a banner featuring the brand name ‘BERO’ and the tagline ‘DOUBLE TASTY WEST COAST STYLE IPA’ sets the scene for this creatively bold beer campaign. The scene unfolds as the camera shifts to an aerial view of vehicles navigating busy city streets, momentarily shaded by the looming shadow of an enormous beer can, which then appears floating over the River Thames beside the London Eye; it drifts upward past urban architecture and a digital billboard promoting ‘BERO powered by Shopify: Covent Garden 12–13 July.’ With a memorable use of computer generated imagery, this BERO beer ad campaign transforms a familiar cityscape into a cool, relatable spectacle, highlighting BERO’s collaboration with Shopify for its first-ever London pop-up event.