Wicked: For Good Yellow Brick Path Connects Cities

This CGI video opens with a woman running along a vibrant yellow brick path in São Paulo. The golden route shimmers beneath her feet as the camera traces her steps, highlighting the global nature of the campaign.

The path seamlessly weaves through iconic locations, transitioning from the Arc de Triomphe in Paris to the streets of London, where a bus wrapped in Wicked advertisements is visible. It then moves to Universal Studios Singapore’s illuminated entrance, before finally arriving in New York City at Lincoln Center, flanked by green banners promoting the musical.

This computer-generated graphics enhancement is a blend of captivating storytelling and dynamic product integration, designed to celebrate the worldwide reach of The Wicked: For Good press tour and build anticipation for upcoming international events.