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dm-drogerie markt AR Coupon Shopping Experience

B
FOOH Impact Score

Solid

S A B-Tier C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Credits

Brand: dm-drogerie markt

Metadata

Brand Industry: Beauty & Personal Care

Country: Unknown

City: Unknown

Effects / Animations: Human Interaction, Complex Motion

Surrounding: Grocery Store Interior

Date posted: October 26, 2025

Source: Instagram

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In this dm-drogerie markt fake ooh ad, a woman dressed in a pink shirt and blue jeans strolls through a grocery store aisle, flashing a bright smile as she engages with digital elements from the 'My dm' app. The scene unfolds as an opaque blue virtual shopping cart floats above her upper right side, and with every step she takes onto AR-generated products like bottles, cartons, and cosmetics appearing on the floor, a coupon drops into her cart, which she watches after each move with clear delight. With an authentic use of computer generated graphics, this dm-drogerie markt app demonstration captivates shoppers by transforming the ordinary store experience into a dynamic digital journey, emphasizing dm’s goal of increasing savings through its intuitive 'My dm' platform.

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