dm-drogerie markt AR Coupon Shopping Experience
Coupons Drop into Floating Cart
This dm-drogerie markt fake out-of-home ad features a woman in a pink shirt and blue jeans walking through a grocery store aisle. An opaque blue virtual shopping cart floats above her upper right side.
As she steps onto AR-generated products like bottles, cartons, and cosmetics appearing on the floor, a coupon drops into her cart. She watches this with clear delight after each move.
This CGI demonstration for the 'My dm' app aims to show how the platform can transform the ordinary store experience into a dynamic digital journey, highlighting dm’s goal of increasing savings through its intuitive app.
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FOOH Impact ScoreSolid
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