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Vivo Giant Phone Transformation in Vienna

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FOOH Impact Score

Impressive

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Credits

Brand: Vivo

Who we think created this: adamandgary

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Metadata

Brand Industry: Consumer Electronics & Technology

Country: Austria

City: Vienna

Effects / Animations: Building Transformation, Complex Motion, Large Objects

Surroundings: Neue Burg, Grassy Field

Date posted: October 29, 2025

Source: Instagram

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Imagine the Neue Burg in Vienna opening up to unveil the latest in mobile design. That’s the dynamic premise of this Vivo CGI campaign featuring the innovative X300 series. The video unfolds as the grand historic structure, set against a clear blue sky, parts in the center to reveal a giant white smartphone emerging and hovering above the green lawn. As it rotates to display both its front screen and the Vivo branding on the back, the device shifts color from white to black before transforming—its lower half extending vertically into a cylindrical shape that evolves into a large camera lens resembling a telescope. Using engaging CGI effects, this Vivo CGI campaign transforms a historic European landmark into a captivating product showcase.

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