POP MART SKULLPANDA Furry Takeover at PENN District

Purple Fur Erupts from New York Buildings

This POP MART CGI video transforms New York’s Penn District. Initially, people are seen strolling casually before a building erupts with thick purple fur, and a towering Skullpanda emerges from its centre. Two large furry purple balls then bounce towards the viewer, followed by a wave of purple fur spreading across nearby buildings as more balls burst out.

A giant furry sphere subsequently overtakes the screen, transitioning to the PENN1 building, which turns red as another Skullpanda appears atop a column. This Skullpanda bounds through Manhattan alongside its plush companion, with the Empire State Building visible in the skyline. This computer-generated imagery campaign introduces SKULLPANDA’s vibrant presence to New York, highlighting POP MART’s immersive “You Found Me” experience.

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FOOH Impact ScoreOutstanding
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Credits

Brand:POP MART