My Muscle Chef Giant Chicken Meal Pops Out of Phone

This FOOH CGI advertisement features a woman on Lygon Street in Carlton, interacting with her phone. As the camera zooms in, her phone screen displays a 'Marry Me Chicken' meal with its price and an 'add to cart' option.

She swipes the image outwards, magically launching a giant version of the meal package into the street. It lands upright, accompanied by the floating text 'NEW MEALS FROM YOUR FEED TO YOUR FRIDGE'.

This augmented reality ad transforms an ordinary street scene into a creative display, highlighting My Muscle Chef's focus on easy food delivery and 'hype-meals without hassle'.