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My Muscle Chef Giant Chicken Meal Pops Out of Phone

B
FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: My Muscle Chef

Agency: EveBoss Co

Production Company: EveBoss Co

VFX: EveBoss Co

Sound: EveBoss Co

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Australia

City: Melbourne

Effects / Animations: Human Interaction, Rigid-Body, Large Objects

Surroundings: Lygon Street, City

Date posted: August 27, 2025

Source: Instagram

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In this My Muscle Chef fake ooh ad, a woman stands at the edge of Lygon Street in Carlton with the screen of her phone displaying a delicious high-protein meal. The scene unfolds as the camera zooms in on her phone showing the Marry Me Chicken with its price and 'add to cart' option; she swipes and tosses the image outward, magically launching a giant version of the meal package into the street, where it lands upright with the words 'NEW MEALS FROM YOUR FEED TO YOUR FRIDGE' floating above it — a striking visual moment. With a clear use of augmented reality, this My Muscle Chef meal ad fake ooh ad transforms an ordinary city street into a creative display of food delivery made fun and easy, highlighting My Muscle Chef’s mission to bring hype-meals without hassle.

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