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My Muscle Chef Giant Ramen Meal Emerges from Phone

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FOOH Impact Score

Solid

S A B-Tier C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Credits

Brand: My Muscle Chef

Agency: EveBoss Co

Production Company: EveBoss Co

VFX: EveBoss Co

Sound: EveBoss Co

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Australia

City: Unknown

Effects / Animations: Human Interaction, Rigid-Body, Large Objects

Surrounding: City

Date posted: September 13, 2025

Source: Instagram

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This My Muscle Chef vfx advertising begins with a woman dressed in pink walking with her phone in hand. This moment cleverly highlights the convenience of quick and crave-worthy meals as the phone screen displays a Spicy Chicken Carbonara Ramen, complete with photo, price, and an 'add to cart' button, which she selects with a spinning touch before tossing the image into the air—instantly triggering the dramatic appearance of a giant ramen meal bursting from her phone and landing right in front of her, followed by bold on-screen text announcing: NEW MEALS FROM YOUR FEED TO YOUR FRIDGE. As a perfect blend of engaging storytelling and creative product integration, the CGI enhancement is designed for amplifying brand awareness and ease of meal ordering.

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