Disney "Pixar" Icons Take Over London
Pixar Ball Bounces Across River Thames
This Disney CGI campaign brings iconic Pixar figures to life across London landmarks. The video opens with the house from Up drifting over Tower Bridge, lifted by balloons. Lightning McQueen's reflection then appears on a car near Buckingham Palace, followed by Woody's cowboy hat floating along a London street, circling a red double-decker bus.
The giant Pixar Ball rolls across the River Thames, with the Hungerford and Golden Jubilee Bridges in view. Buzz Lightyear soars towards Big Ben, and the Piccadilly Lights display characters like Sulley, Dory, Woody, Joy, and Lightning McQueen, promoting the Mundo Pixar Experience.
The final aerial shot shows Wembley Stadium with the Pixar Ball bouncing towards the Pixar Lamp, which lights up and looks into the camera. A campaign poster announces the Mundo Pixar Experience London, opening February 12, showcasing how dynamic CGI transforms London locations into a captivating product showcase.