Disney "Pixar" Icons Take Over London

Imagine Buckingham Palace being overtaken by beloved animated characters. That’s the innovative premise of this Disney CGI campaign featuring iconic Pixar figures brought to life across London. The video unfolds as a sweeping shot of Tower Bridge reveals the house from Up drifting into the skyline, lifted by bright balloons. As the scene shifts, Lightning McQueen’s reflection appears on the hood of a car approaching Buckingham Palace. Woody’s cowboy hat floats through the air along a London street decorated with a holiday wreath, circling a red double-decker bus before disappearing. Next, the giant Pixar Ball rolls across the River Thames with the Hungerford and Golden Jubilee Bridges in view. Buzz Lightyear then soars through the city towards Big Ben, followed by a look at the Piccadilly Lights displaying characters like Sulley, Dory, Woody, Joy, and Lightning McQueen as part of the Mundo Pixar Experience. The final aerial shot reveals Wembley Stadium with the Pixar Ball bouncing across the scene toward the Pixar Lamp, which lights up and looks into the camera. This vibrant moment closes with a campaign poster announcing Mundo Pixar Experience London, opening February 12. Using dynamic CGI effects, this Disney CGI campaign transforms famous London locations into a captivating product showcase.