Westfield Yellow Brick Trail Reveals Wicked Banner
Yellow Brick Road Enters Shopping Center
This Westfield London FOOH ad transforms a white tiled floor with grey circles into a cinematic pathway. A trail of yellow bricks emerges, twisting and turning beneath a sleek truss, leading into the Westfield London Shopping Centre.
As the trail concludes, a giant banner unfurls, revealing the 'Wicked for Good' experience. It features a cinematic poster with the Westfield London W12 logo and the text '3 days to go before Wicked for Good in Cinemas November 21.'
This CGI campaign highlights Westfield’s call to action for audiences to register for free tickets and celebrate the movie’s release with an exclusive in-centre experience.
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FOOH Impact ScoreImpressive
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