Westfield Yellow Brick Trail Reveals Wicked Banner

In this Westfield London FOOH ad, a white tiled floor patterned with gray circles sets the stage as a trail of yellow bricks emerges and begins to color the surface. The scene unfolds as the trail twists and turns beneath a sleek truss, leading viewers into the expansive Westfield London Shopping Center where it ends, just as a giant banner slowly unfurls to reveal the 'Wicked for Good' experience and a cinematic poster featuring the Westfield London W12 logo and the text “3 days to go before Wicked for Good in Cinemas November 21.” With a viral use of CGI, this Westfield London campaign transforms the mall’s flooring into a cinematic pathway, highlighting Westfield’s call to action for audiences to register for free tickets and celebrate the movie’s release with an exclusive in-center experience.