Bath & Body Works Giant "Sweetest Song" Reveal

In this Bath & Body Works mixed reality ad, two women stroll down a city sidewalk, passing a colorful Bath & Body Works storefront as a new fragrance takes center stage. The scene unfolds as one woman tiptoes and turns a large music box-style winding key mounted beside the store, triggering the door to open and a branded package labeled SWEETEST SONG to emerge and unfold, revealing an oversized perfume bottle in a vibrant display. With a clear use of augmented reality, this Bath & Body Works fragrance spot transforms a regular shopping moment into a fresh, relatable spectacle, highlighting Bath & Body Works’ effort to introduce a new way to discover a signature scent.