Citroën Massive Rubik’s Cube in Palace Vendôme

This CGI campaign for Citroën features the launch of the Ami electric car, reimagining a historic Parisian square as a giant interactive puzzle. The video opens on the iconic Colonne Vendôme before shifting to a massive Rubik’s cube installation.

Suspended on a bold blue frame in the heart of Place Vendôme, the cube has transparent sides, with each compartment holding an Ami electric vehicle. The cube twists and aligns its layers by colour, and as the segments click into place, the Ami cars spring from the cube and glide through the square. The camera sweeps after them as they race into the streets.

Using dynamic CGI effects, this campaign transforms a famous Paris landmark into an innovative product showcase.