Citroën Massive Rubik’s Cube in Palace Vendôme

Imagine a historic Parisian square reimagined as a giant interactive puzzle. That’s the engaging premise of this Citroën CGI campaign featuring the launch of the Ami electric car. The video unfolds as the scene opens on the iconic Colonne Vendôme before shifting to a massive Rubik’s cube installation with transparent sides, each compartment holding an Ami electric vehicle. Suspended on a bold blue frame in the heart of Place Vendôme, the cube begins to twist and align its layers by color. As the segments click into place, the Ami cars spring from the cube and glide through the square, with the camera sweeping after them as they race into the streets. Using dynamic CGI effects, this Citroën CGI campaign transforms a famous Paris landmark into an innovative product showcase.