Pull&Bear Giant Inflatable Above the City

In this PULL & BEAR fake out of home ad, a giant shadow stretches across a wide football field as a massive inflatable balloon hovers above. The scene unfolds as the balloon slowly descends, revealing its true form—a vibrant, oversized character towering over players on the field. From a high-rise apartment window, someone watches as the balloon drifts downward as if guided by invisible hands. The view shifts, and now the same inflatable character floats above Dorchester Square in Montreal, its colors standing out against the city skyline. With a Captivating use of augmented reality, this PULL & BEAR promotional ad transforms urban landscapes into a fresh, relatable spectacle, highlighting PULL & BEAR’s celebration of Primavera Sound 2022.