Pull&Bear Giant Inflatable Above the City
Inflatable Character Floats Over Dorchester Square
This PULL & BEAR fake out-of-home advertisement features a giant inflatable balloon casting a large shadow over a football field. The balloon slowly descends, revealing an oversized, vibrant character towering above the players.
The scene then shifts to Dorchester Square in Montreal, where the same inflatable character floats above the city skyline. This captivating augmented reality promotion transforms urban landscapes into a fresh, relatable spectacle.
The ad highlights PULL & BEAR’s celebration of Primavera Sound 2022.
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FOOH Impact ScoreSolid
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Credits
Brand:
Artist:Jack Sachs
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