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AVATR Electric Cars Drive Through Dubai

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FOOH Impact Score

Outstanding

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Credits

Brand: AVATR

Metadata

Brand Industry: Automotive

Country: United Arab Emirates

City: Dubai

Effect / Animation: Simple Motion

Surroundings: City, Burj Khalifa

Date posted: September 24, 2024

Source: Instagram

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Imagine the Dubai skyline doubling as a runway for futuristic electric cars. That’s the captivating premise of this AVATR FOOH campaign featuring the AVATR 12 electric vehicle lineup. The video unfolds as the scene opens on the dazzling streets of Dubai, with its architectural marvels towering in the distance, while a sleek black AVATR 12 leads a synchronized formation of white, silver, and purple models down the boulevard. As the rhythmic flow of vehicles continues, the camera reveals a massive installation of the AVATR logo set against a panoramic cityscape, with the iconic Burj Khalifa faintly visible in the far background. The camera fluidly transitions back to the moving cars that glide through the smooth Dubai streets, emphasizing AVATR’s cutting-edge aesthetics. Using dynamic CGI effects, this AVATR FOOH campaign transforms an ordinary urban setting into an innovative product showcase.

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