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Shu Uemura Blue Facade Reveals Giant Product

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FOOH Impact Score

Solid

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Metadata

Brand Industry: Beauty & Personal Care

Country: Unknown

City: Unknown

Effects / Animations: Billboard & Digital Screen, Simple Motion, Falling Objects, Large Objects

Surroundings: Building Facade, City

Date posted: August 23, 2025

Source: Instagram

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Imagine a city skyline suddenly transforming into a stage for beauty innovation. That’s the dynamic premise of this Shu Uemura CGI campaign featuring the Unlimited Care foundation. The video unfolds as a building with expansive glass windows towers above a bustling street, its facade interrupted by a vivid blue rectangle that begins to pulse, tremble, and ultimately launch a giant glass bottle of Shu Uemura Unlimited Care into the spotlight. Upon its arrival, the blue shatters outward into an abstract visual wave, framing the clear bottle with red text, a silver cap, and the visible nude-toned formula in a bold reveal. Using captivating CGI effects, this Shu Uemura CGI campaign transforms an ordinary city facade into an innovative product showcase.

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