Shu Uemura Blue Facade Reveals Giant Product
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Brands: Shu Uemura, L’Oréal Groupe
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Imagine a city skyline suddenly transforming into a stage for beauty innovation. That’s the dynamic premise of this Shu Uemura CGI campaign featuring the Unlimited Care foundation. The video unfolds as a building with expansive glass windows towers above a bustling street, its facade interrupted by a vivid blue rectangle that begins to pulse, tremble, and ultimately launch a giant glass bottle of Shu Uemura Unlimited Care into the spotlight. Upon its arrival, the blue shatters outward into an abstract visual wave, framing the clear bottle with red text, a silver cap, and the visible nude-toned formula in a bold reveal. Using captivating CGI effects, this Shu Uemura CGI campaign transforms an ordinary city facade into an innovative product showcase.







