Nykaa Maybelline Mascara Inflates Sign

This Nykaa FOOH campaign features Maybelline's Colossal Bubble Mascara. The video begins at a Nykaa store, where a poster of Maybelline, modelled by a woman in yellow, decorates the facade. A black shopping bag topples, releasing a yellow tube that rolls towards the entrance.

As it moves, the tube inflates into a giant Maybelline Colossal Bubble Mascara. The camera pulls back to show the enormous mascara touching the store’s pink Nykaa sign, with its wand leaning against the storefront. This action causes the sign to inflate.

The bloated sign then detaches and slowly floats to the ground, visually representing the product’s availability at Nykaa. Engaging VFX are used to transform the retail space into a product showcase.