Nykaa Maybelline Mascara Inflates Sign

Imagine a shopping bag kicking off a beauty transformation in the middle of a bustling mall. That’s the captivating premise of this Nykaa FOOH campaign featuring Maybelline's Colossal Bubble Mascara. The video unfolds as the scene opens on the storefront of a Nykaa store, where a poster of Maybelline modeled by a woman in yellow decorates the facade. A black shopping bag, initially upright, topples and drops a yellow tube that rolls toward the entrance. As it moves, the tube inflates into a giant Maybelline Colossal Bubble Mascara. The camera pulls back to catch the moment the enormous mascara touches the store’s pink Nykaa sign, and its wand leans delicately against the storefront, turning the sign inflatable. The bloated sign eventually detaches and slowly floats to the ground, echoing the beauty product’s larger-than-life presence now available in Nykaa. Using engaging VFX, this Nykaa FOOH campaign transforms a retail space into an effective product showcase.