Sol de Janeiro Inflated "Badalada" Crosses Street
Sol de Janeiro Badalada Inflates NYC
This Sol de Janeiro FOOH advertisement features a vibrant yellow inflated Badalada. It bounces into the centre of New York City's Gansevoort Plaza, capturing attention as it crosses a pedestrian walkway in front of paused vehicles and urban architecture. The oversized Badalada continues its journey through the plaza, commanding notice.
The video teases the excitement of a Sol de Janeiro Badalada pop-up event in NYC, which promises summer vibes, sweet treats, and special gifts. Through the engaging use of VFX, this branded experience transforms an ordinary city street into a festive and unexpected moment.
The advertisement highlights Sol de Janeiro’s objective of bringing warmth and energy to urban environments.
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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
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