Sol de Janeiro Inflated "Badalada" Crosses Street

In this Sol de Janeiro FOOH ad, a vibrant yellow inflated Badalada bounces into the middle of New York City's Gansevoort Plaza, turning heads as it crosses a pedestrian walkway in front of paused cars and urban architecture. The scene unfolds as the oversized Badalada continues its joyful path through the plaza, commanding attention and teasing the excitement of the Sol de Janeiro Badalada pop-up that delivers summer vibes, sweet treats, and special gifts to NYC. With an engaging use of VFX, this Sol de Janeiro branded experience FOOH ad transforms an ordinary city street into a festive, unexpected moment, highlighting Sol de Janeiro’s goal of bringing warmth and energy to urban spaces.