The Ordinary Giant Installation on a Volkswagen

This fake out-of-home (FOOH) ad for The Ordinary features a giant version of their signature product. The video begins with a rectangular container holding everyday items like white headphones, keys, a bracelet, a phone, a ring, sunglasses, a black handbag, and a camera. A The Ordinary bottle playfully rolls at the centre before the camera zooms in on it.

The scene then shifts to the bustling streets of São Paulo. A white Volkswagen Kombi drives past the São Paulo Museum of Art with a giant The Ordinary bottle mounted on its roof. The journey continues through a tree-lined boulevard, viewed from above, with text announcing: 'The Ordinary. Chegou no Brasil.'

Using computer-generated graphics, this ad transforms a simple drive through São Paulo into a distinctive product showcase for The Ordinary.