The Ordinary Giant Installation on a Volkswagen

Imagine the bustling streets of São Paulo finding a skincare icon at their center. That’s the distinctive premise of this The Ordinary fake out of home ad featuring the brand’s signature product. The video unfolds as the scene opens on a rectangular container neatly holding everyday items—white headphones, keys, a bracelet, a phone, a ring, sunglasses, a black handbag, and a camera—with a The Ordinary bottle playfully rolling at the center before the camera zooms in on it. A traffic light changes from red to green, then cuts to a white Volkswagen Kombi driving past the São Paulo Museum of Art with a giant The Ordinary bottle mounted on its roof. The journey continues through a tree-lined boulevard from an aerial view, with text announcing: 'The Ordinary. Chegou no Brasil.' Using innovative computer generated graphics, this The Ordinary fake out of home ad transforms a simple ride through São Paulo into a distinctive product showcase.