Avon Giant Peaches and Red Peppers in London

This Avon fake ooh ad begins with giant peaches rolling down a road lined with glass buildings. This moment cleverly highlights the boldness of the brand’s new fragrance as the surreal scene shifts to a striped red-and-white sack suspended over Tower Bridge in London, tipping red pepper contents into the river. A man and woman then take a selfie as surrounding digital billboards absorb the images of juicy peaches, followed by a sweeping camera move across a bustling plaza where three digital screens all display peach visuals, attracting curious onlookers. The sequence ends with a view of the largest billboard, where the Avon logo and a bottle of Perfect Nonsense are prominently shown as peaches and red peppers dramatically tumble onto the screen. As a perfect blend of surprising storytelling and creative product integration, the CGI effects enhancement is designed for driving awareness around the unexpected peach-meets-pink-pepper signature of the new scent.