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Bath & Body Works Giant Christmas Candle Display

A
FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: Bath & Body Works

Metadata

Brand Industry: Beauty & Personal Care

Country: Unknown

City: Unknown

Effects / Animations: Large Objects, Complex Motion

Surroundings: Pine Trees, Dirt Path

Date posted: December 4, 2024

Source: Instagram

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Imagine a snowy forest trail doubling as a stage for candle magic. That’s the dynamic premise of this Bath & Body Works cgi ad featuring their signature 3-wick candle. The video unfolds as the scene opens with towering pine trees and the camera pans down to reveal a rustic dirt path where a white, snow-like cloth rolls into view. A giant glass candle jar, decorated with a festive Christmas theme and filled with a green candle, appears at the side and glides to the center of the frame. Towering Christmas trees then emerge and align perfectly behind the candle, each topped with a bright yellow ribbon. The atmosphere turns festive as enormous green Christmas ornaments tumble from the sky, the candle ignites its three wicks, and the pine trees in the background glow with yellow Christmas lights. Using captivating VFX, this Bath & Body Works cgi ad transforms a winter wonderland into an effective product showcase.

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