Kiehl's Serums Transforms Cab

Imagine Times Square getting a skincare makeover. That’s the captivating premise of this Kiehl's FOOH campaign featuring its dynamic two-step Clearly Corrective system. The video unfolds as the scene opens with a small building adorned with Kiehl's branding, where two oversized product bottles—the blue Clearly Corrective Daily Re-Texturizing Triple Acid Peel and the white Clearly Corrective Dark Spot Solution—are displayed prominently on the rooftop. A dirty yellow taxi drives through the immersive setup and halts before the giant products. Suddenly, the dropper from the blue bottle lifts autonomously and releases serum onto the taxi, instantly cleaning its surface, followed by a dose from the white bottle that transforms the vehicle into gleaming glass before it speeds away. Using engaging CGI effects, this Kiehl's FOOH campaign transforms a familiar cityscape into a dynamic product showcase.