Kiehl's Serums Transforms Cab

This Kiehl's FOOH campaign features the brand's two-step Clearly Corrective system. The video opens with a small building in Times Square adorned with Kiehl's branding. Two oversized product bottles, the blue Clearly Corrective Daily Re-Texturizing Triple Acid Peel and the white Clearly Corrective Dark Spot Solution, are displayed prominently on the rooftop.

A yellow taxi drives through this immersive setup and halts before the giant products. The dropper from the blue bottle autonomously lifts and releases serum onto the taxi, instantly cleaning its surface. This is followed by a dose from the white bottle, which transforms the vehicle into gleaming glass before it speeds away. This campaign uses CGI effects to transform a familiar cityscape into a dynamic product showcase.