Stuart Weitzman Balloon Sneaker Floating Away

Sneaker Rises Above Zimmerman SoHo

This FOOH campaign features a giant white Stuart Weitzman sneaker, tethered to shimmering silver balloons, rising above the Zimmerman SoHo store in NYC. Pedestrians witness the dramatic unveiling of the store's second level, revealing the floating shoe.

The CGI effects highlight the promotion of the latest sneaker collection, aiming for maximum brand visibility and engagement through captivating storytelling and authentic product integration.

B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Date posted:January 27, 2024
Source:Instagram