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Stuart Weitzman Balloon Sneaker Floating Away

Sneaker Floats with Balloons in fake-out-of-home ad of Stuart Weitzman View this post on Instagram

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Credits

Brand: Stuart Weitzman

Who we think created this: Vertex CGI

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Metadata

Brand Industry: Fashion & Apparel

Country: United States of America

City: New York

Effects / Animations: Large Objects, Floating & Flying Objects, Complex Motion, Building Transformation

Surroundings: SoHo Store, Shops

Date posted: January 27, 2024

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This Stuart Weitzman FOOH campaign begins with a giant white sneaker tethered to shimmering silver balloons, gracefully rising above the Zimmerman SoHo store in NYC. This moment cleverly highlights the bold promotion of the latest sneaker collection as pedestrians passing by witness the dramatic unveiling of the second level of the store, revealing the floating shoe and sparking curiosity. As a perfect blend of Captivating storytelling and Authentic product integration, the CGI effects enhancement is designed for maximum brand visibility and engagement.

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