Kiehl's Harbin Giant Snowman Applies Cream
Kiehl's Harbin Snowman Applies Ultra Facial Barrier Balm
This mixed reality ad features the Harbin Giant Snowman, situated between the sculpted buildings of the Harbin Music Park Complex. The snowman is depicted holding a sleek white bottle while people stroll, pause, dance, and relax on surrounding platforms.
The camera then zooms in to reveal the product: Kiehl’s Ultra Facial Barrier Balm. The snowman applies the balm to its frosty face, which immediately soothes redness, before resuming its upright, arms-raised stance with a cheerful smile. This CGI advertisement transforms a public art installation into a relatable spectacle, highlighting Kiehl’s commitment to moisture protection in extreme winter environments.
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FOOH Impact ScoreImpressive
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Credits
Brand:
Artist:digit.design
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