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Mary Kay Giant Box Reveals Perfume in Field

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FOOH Impact Score

Solid

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Credits

Brand: Mary Kay

Metadata

Brand Industry: Beauty & Personal Care

Country: Unknown

City: Unknown

Effects / Animations: Large Objects, Floating & Flying Objects, Swarm & Particles, Reveal & Unboxing, Simple Motion, Complex Motion

Surroundings: Grassy Field, Trees, Cars

Date posted: March 20, 2025

Source: Instagram

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Imagine a quiet countryside field doubling as a stage for a perfume debut. That’s the captivating premise of this Mary Kay cgi ad featuring the bold Joy Emotion fragrance. The video unfolds as a giant white gift box sits peacefully in a grassy field surrounded by trees and passing cars, then dramatically unfolds on all sides as yellow balloons rise with its lid, revealing a massive glass bottle of the fragrance filled with yellow liquid and topped with a white cap. Confetti in yellow and white bursts into the air while butterflies emerge and flutter around the scene, enhancing the magical reveal. Using computer generated imagery, this Mary Kay cgi ad transforms a simple natural landscape into an innovative product showcase.

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