Mary Kay Giant Products Land on Awake Clinic

This FOOH campaign for Mary Kay features the dramatic reveal of their new Facial Care line. The video begins with a camera pan across a cobblestone street, where three people stroll past the Awake Clinic. They pause to admire a 3D billboard displaying a Mary Kay advertisement on the clinic's facade.

As they continue walking, giant pink and white Mary Kay products are lowered from the sky via harnesses, settling gently atop the building. A close-up shot captures the freshly landed products before cutting back to the amazed onlookers taking in the scene. This campaign uses innovative computer-generated imagery to transform a real-world location into a memorable product showcase.