Mary Kay Giant Products Land on Awake Clinic

Imagine the Awake Clinic doubling as a skincare billboard hotspot. That’s the captivating premise of this Mary Kay FOOH campaign featuring the dramatic reveal of the new Mary Kay Facial Care line. The video unfolds as the camera pans across a cobblestone street where three people stroll past the clinic, pausing to admire a 3D billboard displaying a Mary Kay ad on the facade. As they walk on, giant pink and white Mary Kay products are lowered from the sky via harnesses, settling gently atop the building. A close-up captures the freshly landed products before cutting back to the amazed onlookers taking in the scene. Using innovative computer generated imagery, this Mary Kay FOOH campaign transforms a real-world location into a memorable product showcase.