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Boots Fragrance Bar Unveils Huge Perfumes

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FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: Boots

Metadata

Brand Industry: Beauty & Personal Care

Country: Unknown

City: Unknown

Effects / Animations: Complex Motion, Billboard & Digital Screen, Large Objects

Surrounding: Store

Date posted: December 3, 2024

Source: Instagram

FOOH.com is the biggest mixed reality ad library. If you are the creator of this Boots ad or would like to add your work Submit your work!

This Boots mixed reality ad begins with a glowing fragrance bar setup inside a store, featuring an illuminated counter filled with perfume bottles and a digital board overhead. This moment cleverly highlights customer personalization as larger-than-life candy cane, pear, vanilla bean sticks, and a gem glide into the screen, symbolizing scent ingredients, before the board closes to reveal the text 'Fragrances ready'. Perfume bottles then emerge from the board, rotating along the bar like a high-tech factory, inviting visitors to explore and discover their perfect fragrance blend. As a perfect blend of clear storytelling and dynamic product integration, the CGI effects enhancement is designed for promoting the immersive Fragrance Bar experience.

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