Boots Fragrance Bar Unveils Huge Perfumes
Boots Fragrance Bar: A CGI Experience
This mixed reality advertisement for Boots begins with a glowing fragrance bar setup inside a store. It features an illuminated counter filled with perfume bottles and a digital board overhead. Larger-than-life candy cane, pear, vanilla bean sticks, and a gem then glide into the screen, symbolising scent ingredients.
The digital board closes to reveal the text 'Fragrances ready'. Following this, perfume bottles emerge from the board, rotating along the bar. This CGI effects enhancement promotes the immersive Fragrance Bar experience.
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FOOH Impact ScoreSolid
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