Boots Helicopters Carry Giant Liquid I.V. Sachets

This Boots FOOH campaign opens with a sweeping cityscape of London, featuring the iconic London Eye beside the River Thames. Two helicopters soar through the skyline, each proudly carrying a giant Liquid I.V. Hydration Multiplier sachet.

One sachet is Lemon flavoured, and the other is Passion Fruit. The ad humorously reimagines the bustling capital with giant floating lemons and passion fruits drifting along the river. The Passion Fruit sachet pulls a banner that reads 'Available now at Boots,' highlighting the product’s arrival.