Boots Helicopters Carry Giant Liquid I.V. Sachets

In this Boots FOOH campaign, a sweeping cityscape of London opens with the iconic London Eye beside the River Thames as two helicopters soar through the skyline, each proudly carrying a giant Liquid I.V. Hydration Multiplier sachet in Lemon and Passion Fruit. The ad humorously reimagines the bustling capital with giant floating lemons and passion fruits drifting along the river, while the Passion Fruit sachet pulls a banner that reads 'Available now at Boots,' highlighting the product’s arrival. A memorable presentation that masterfully blends humor and creativity with a clear spotlight on brand identity and product availability.