Boots Giant Banner Unveiled at Store Facade

Imagine Big Ben needing a prescription refill. That’s the surprising premise of this Boots fake out of home ad featuring the new NHS Pharmacy First service. The video unfolds as the scene opens with a cityscape view of a building, then quickly pans left to another building where a Boots store sits at street level, its logo clearly visible. People stroll by, while parked bikes and a car frame the sidewalk. Moments later, a giant blue banner dramatically rolls down the building’s facade showcasing the message: 'Boots with you for life. Ask a Boots pharmacist', with a green solid cross, referencing the UK’s familiar pharmacy iconography. Using engaging computer generated imagery, this Boots fake out of home ad transforms a routine street view into an effective product showcase.