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Boots Love Island-Themed Installation

A
FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: Boots

Metadata

Brand Industry: Beauty & Personal Care

Country: South Africa

City: Cape Town

Effects / Animations: Large Objects, Floating & Flying Objects

Surroundings: Table Mountain, Trees, Snd

Date posted: January 13, 2024

Source: Instagram

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This Boots fake ooh ad begins with a scenic view of Table Mountain in the distance as the camera zooms toward a desert-like setup resembling an island filled with oversized Boots products. This moment cleverly highlights the brand’s role as the returning beauty partner of Love Island All Stars as two massive white suitcases labeled 'Boots' and 'Find the Ones' sit on the sand surrounded by red and blue umbrellas shading matching chairs while a large Valentine’s-themed billboard with hearts and an arrow reads, “Boots recouples as official beauty partner of Love Island All Stars.” As a perfect blend of captivating storytelling and memorable product integration, the CGI effects enhancement is designed for creating buzz around the campaign’s beauty-led partnership.

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