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Musc Intime Giant Bottles Take Over Paris Landmarks

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FOOH Impact Score

Solid

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Credits

Brand: Musc Intime

Metadata

Brand Industry: Beauty & Personal Care

Country: France

City: Paris

Effects / Animations: Large Objects, Simple Motion, Floating & Flying Objects, Swarm & Particles, Falling Objects, Fluid & Splash

Surroundings: Arc De Triomphe, Eiffel Tower, City

Date posted: January 31, 2024

Source: Instagram

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Imagine the Eiffel Tower needing a skincare solution. That’s the dynamic premise of this Musc Intime cgi ad featuring the brand’s signature body care products. The video unfolds as the scene opens with an aerial view of the Eiffel Tower, colored pink, set against the backdrop of a wide cityscape, while giant strawberries fall from the sky alongside two oversized Musc Intime products floating down by parasailing balloons. The footage transitions to the Arc de Triomphe, where sunlight highlights the arch, with one giant product bottle resting boldly on top and another placed at the front—cars traveling around it add a sense of everyday scale. A top-down aerial shot captures the climax, showing the product on top spilling its contents over the Arc. Finally, the screen fades to black, ending the visual journey. Using computer generated graphics, this Musc Intime cgi ad transforms two of Paris’s iconic landmarks into an innovative product showcase.

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