CUT BY FRED Giant Cream Enters Nocibé Billboard

This mixed reality ad for CUT BY FRED begins with a sweeping view of Place des Jacobins and its central fountain. A giant pink CUT BY FRED x Nocibé shopping bag appears perched on a nearby rooftop, from which a giant cylindrical cream unexpectedly tips out.

The cream rolls through the bustling city, passing a storefront to reveal its lid's inscription: “CUT BY FRED made in France with love.” It then reaches a Nocibé store and gently slips into a digital billboard, transitioning into a regular-sized product that floats elegantly against a soft pink background.

This CGI enhancement promotes the arrival of CUT BY FRED in 40 Nocibé stores across France, highlighting the product’s French-made vegan formulation and inviting all hair types to shine.