CUT BY FRED Giant Cream Enters Nocibé Billboard

This CUT BY FRED mixed reality ad begins with a sweeping view of Place des Jacobins and its central fountain, where a giant pink CUT BY FRED x Nocibé shopping bag appears perched on a nearby rooftop. This moment cleverly highlights the product’s French-made vegan formulation as a giant cylindrical cream unexpectedly tips out of the bag and rolls through the bustling city, passing by a storefront to reveal its lid's inscription: “CUT BY FRED made in France with love.” As the cream reaches a Nocibé store, it gently slips into a digital billboard, transitioning into a regular-sized product that floats with elegance against a soft pink background. As a perfect blend of creative storytelling and distinctive product integration, the CGI enhancement is designed for promoting the arrival of CUT BY FRED in 40 Nocibé stores across France and inviting all hair types to shine.