Samsung Massive Phone Disappears Atop Sejong Center

This Samsung fake out of home (FOOH) advertisement showcases the Generative Edit tool in the Galaxy Z Fold 7. The video begins with a view of Gwanghwamun Square, then pans to a giant blue phone positioned atop the Sejong Center for the Performing Arts. Onlookers are shown gazing at the installation as a glowing blue line traces the phone's hinge, which then folds open to display a vivid night cityscape on its screen.

A massive hand enters the frame, pointing at the phone, causing cropping lines and options, including an eraser icon and a “Generate” button, to appear. Tapping the eraser icon pixelates the display, followed by a tap on “Generate” that triggers a burst of glowing sparkles, representing the Galaxy AI’s Generative Edit feature. Radiant blue and yellow light swirls as the massive phone seamlessly disappears.

The video concludes with the text: “Remove object seamlessly with a tap, Galaxy Z Fold 7 Galaxy AI,” followed by the Samsung logo against a black background. This computer-generated imagery transforms a familiar cityscape into a creative product showcase for the Generative Edit feature.