Haier Fridge Release Tennis Balls in Umag

This Haier fake ooh ad begins with a tranquil shot of the clear blue waters in Umag, Croatia, as the camera glides toward a lone stone pier extending over the sea. This moment cleverly highlights the brand’s creative product placement as a refrigerator is seen standing at the end of the walkway; its doors swing open to reveal a mix of chilled groceries and Haier branded tennis balls, which gently roll out and float on the water’s surface, blending lifestyle and sports. As a perfect blend of captivating storytelling and distinctive product integration, the computer generated imagery enhancement is designed for promoting Haier’s sponsorship of the Plava Laguna Croatia Open Tennis Tournament.