Haier Fridge Release Tennis Balls in Umag

This fake out-of-home (FOOH) CGI advertisement for Haier begins with a tranquil shot of the clear blue waters in Umag, Croatia. The camera glides towards a lone stone pier extending over the sea, where a Haier refrigerator stands at the end of the walkway.

The fridge doors swing open to reveal a mix of chilled groceries and Haier-branded tennis balls. These gently roll out and float on the water’s surface, blending lifestyle and sports imagery. This computer-generated imagery enhancement promotes Haier’s sponsorship of the Plava Laguna Croatia Open Tennis Tournament.