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Ibis Hotels Floating Throw Pillows Above Paris

FOOH Impact Score:

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Credits

Brand: Ibis Hotels

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Travel & Hospitality

Country: France

City: Paris

Effects / Animations: Large Objects, Floating & Flying Objects, Inflation

Surroundings: Brooklyn Bridge, Julia Tuttle Causeway, Hollywood Sign, Mount Lee, Skyline, Skyscrapers, Night Skies

Date posted: September 17, 2024

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In this ibis cgi ad, three giant throw pillows gently float above the ibis Paris Bastille Opéra, slowly inflating to reveal their messages. The scene unfolds as the red pillow in the center proudly displays 'ibis 50 YEARS OF HOSPITALITY,' while the purple pillow on the right reads 'ibis budget,' and the green pillow on the left says 'ibis STYLES.' As they hover, the scene expands to a breathtaking view of the Parisian skyline, where even more vibrant pillows float above the city. Finally, three giant ibis pillows drift gracefully over iconic landmarks. With an Effective use of CGI effects, this ibis ad transforms the Parisian cityscape into a fresh, relatable spectacle, highlighting ibis’s milestone celebration and commitment to comfort.

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