Ibis Hotels Floating Throw Pillows Above Paris

Ibis Hotels: Floating Pillows Over Paris

This CGI advertisement for Ibis Hotels features three giant throw pillows gently floating above the Ibis Paris Bastille Opéra. The pillows slowly inflate to reveal their messages: the red pillow in the centre displays 'ibis 50 YEARS OF HOSPITALITY,' the purple pillow on the right reads 'ibis budget,' and the green pillow on the left says 'ibis STYLES.'

As the initial scene unfolds, it expands to a wider view of the Parisian skyline, where additional vibrant pillows are seen floating above the city. Ultimately, three giant Ibis pillows drift gracefully over iconic Parisian landmarks.

Through the effective use of CGI, this Ibis ad transforms the Parisian cityscape into a fresh and relatable spectacle, highlighting Ibis's milestone celebration and its commitment to comfort.

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FOOH Impact ScoreOutstanding
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Credits

Metadata

Work Type: FOOH
Brand Industry:Travel & Hospitality
Country:France
City:Paris
Date posted:September 17, 2024
Source:Instagram