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Hisense Giant TV Brings Train to Life

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FOOH Impact Score

Impressive

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Credits

Brand: Hisense

Metadata

Brand Industry: Consumer Electronics & Technology

Country: United Kingdom

Cities: London, Scotland

Effects / Animations: Floating & Flying Objects, Morphing & Transformation, Large Objects, Simple Motion

Surroundings: Big Ben, Glenfinnan Viaduct

Date posted: November 8, 2024

Source: Instagram

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This Hisense cgi video begins with a close-up of Big Ben surrounded by the London skyline as traffic bustles below. This moment cleverly highlights the versatility of the product in unexpected situations as a paper airplane glides into frame, setting off a seamless transition to a train crossing the Glenfinnan Viaduct, which then zooms out to reveal the entire scene within a television display placed directly on real train tracks. As the paper plane continues its path into the screen, a black train bursts out and transforms into a bright blue and yellow one, followed by heart-shaped, round, oval, and star-shaped foil balloons floating out from the TV. The paper airplane also exits and unfolds into a square platform showcasing a colorful two-tiered cake with '55th' atop, surrounded by vibrant abstract elements. The final transition lands on a celebratory Hisense poster marking 55 years from 1969 to 2024, showcasing the U7 series ULED, MiniLED, and household appliances, with the message 'Unlock for Black Friday'. As a perfect blend of memorable storytelling and creative product integration, the CGI effects enhancement is designed for boosting the brand’s anniversary and Black Friday promotions.

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