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Hisense Projector Brings Dubai Frame to Life

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FOOH Impact Score

Impressive

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Credits

Brand: Hisense

Metadata

Brand Industry: Consumer Electronics & Technology

Country: United Arab Emirates

City: Dubai

Effects / Animations: Complex Motion, Character Animation, Morphing & Transformation

Surroundings: Dubai Frame, Cityscape, Terrain, Mountains, Grassy Field

Date posted: November 8, 2024

Source: Instagram

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In this Hisense CGI campaign, a paper airplane drifts over a dry, expansive field framed by distant mountains and trees as the camera captures the serene landscape. The ad humorously reimagines the Dubai Frame, transforming it from a faraway landmark into an interactive holographic experience powered by a 4K Pure Color Laser projector, as a curious rabbit approaches the device igniting this moment of transformation. A creative piece that masterfully blends humor and creativity with product storytelling, closing with a vibrant celebration of Hisense’s 55th anniversary and a prompt to ‘Unlock this Black Friday’ through its lineup of innovative appliances.

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