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Hisense Arc de Triomphe Transforms to a Fridge

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Credits

Brand: Hisense

Metadata

Brand Industry: Consumer Electronics & Technology

Country: France

City: Paris

Effects / Animations: Growth, Complex Motion, Building Transformation

Surroundings: Arc De Triomphe, City

Date posted: November 8, 2024

Source: Instagram

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In this Hisense fake ooh ad, the video opens with a sweeping aerial view of the buildings surrounding the Arc de Triomphe, where the monument stands at the center of a steadily moving roundabout. The scene unfolds as a paper airplane glides into frame, dancing around the Arc’s columns as vines and greenery begin to cover the structure, followed by blooming purple flowers that gradually give way to a massive Hisense four-door refrigerator emerging from beneath the transformation. As the fridge’s upper doors open, an assortment of food including banana, watermelon, orange, avocado, and a cake, along with colorful drinks, float effortlessly into the air, while the paper airplane smoothly unfolds into a two-tiered cake featuring a decorative '55th' topper. With a distinctive use of CGI effects, this Hisense refrigerator fake ooh ad transforms a historic monument into a fresh, relatable spectacle, highlighting Hisense’s aim to make daily life easier and inspire viewers to embrace innovative appliances during Black Friday.

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