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Motorola "Razr" Flips Dubai Landmarks

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FOOH Impact Score

Solid

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Credits

Brand: Motorola

Metadata

Brand Industry: Consumer Electronics & Technology

Country: United Arab Emirates

City: Dubai

Effects / Animations: Human Interaction, Simple Motion, Complex Motion

Surroundings: Burj Khalifa, City

Date posted: August 24, 2023

Source: Instagram

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In this Motorola CGI video, a glossy red Motorola Razr is featured as a limousine glides through Dubai’s highway, the futuristic skyline towering in the background. The scene unfolds as a hand snaps a photo of the heading limo; laying the phone flat, the Razr folds — triggering the limousine to mimic the motion and flip vertically. The sequence continues as the same hand photographs a passing metro train; once the phone bends again, the train physically contorts, cascading through the city with an impossible curve. As the camera shifts toward the towering Burj Khalifa, the phone flips closed and the skyscraper astonishingly folds forward on itself. With a creative use of CGI effects, this Motorola foldable phone CGI video transforms urban architecture into a dynamic experience, highlighting Motorola’s ability to bring the city to life through motion and design.

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