L’Oréal Groupe Orient Express Banner in Paris
L’Oréal Groupe Orient Express CGI Campaign
This CGI campaign for L’Oréal Groupe features a massive billboard unfurling near the Arc de Triomphe in Paris. The billboard reveals an image of the Orient Express Racing Team's sailboat in action.
The camera zooms in on the still image, which then transitions into real-life footage of the boat cutting through the ocean. This showcases the team's pursuit of excellence and innovation.
The CGI effects enhance this promotional campaign, blending engaging storytelling with dynamic product integration.
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FOOH Impact ScoreSolid
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