Kenguru Pink Giant Easter Egg at Bolshoi Theatre

Imagine the Bolshoi Theatre transformed into the setting for a springtime surprise. That’s the dynamic premise of this Kenguru FOOH campaign featuring the unveiling of a sweet seasonal mascot. The video unfolds as the scene opens with a view of the iconic Bolshoi Theatre, where a pink giant egg with crooked white lines rests on a nest on the cobblestone pavement. Gradually, grass and yellow and purple flowers begin to grow around the egg. The egg then opens to reveal a small pink kangaroo, while white balloons and bunny rabbit plushies float upward into the sky. The video ends with pink text in Russian against a white background that, when translated, reads 'Happy Bright Easter Holiday!' Using engaging CGI effects, this Kenguru FOOH campaign transforms an urban landmark into an effective product showcase.