L’Oréal Hair Dryer Torch of Statue of Liberty in NYC

In this L’Oréal FOOH campaign, crowds gather around the Statue of Liberty, snapping photos and videos, as an astonishing sight unfolds—a giant L’Oréal AirLight Pro hair dryer hovers above, its powerful air stream seemingly blowing out the statue’s torchlight. The scene unfolds as, in a mesmerizing twist, the hair dryer shrinks, seamlessly replacing the torch itself. It begins to rotate, casting a radiant beam of light into the night sky, symbolizing the fusion of cutting-edge technology and professional hair care. With an Engaging use of CGI effects, this L’Oréal professional hair dryer FOOH campaign transforms an iconic monument into a fresh, relatable spectacle, highlighting L’Oréal’s innovative approach to hair styling technology.