L’Oréal Hair Dryer Torch of Statue of Liberty in NYC
Hair Dryer Replaces Statue's Torch
This L’Oréal FOOH campaign features a giant L’Oréal AirLight Pro hair dryer hovering above the Statue of Liberty in NYC. Crowds gather, snapping photos and videos, as the hair dryer's powerful air stream seemingly blows out the statue’s torchlight.
In a mesmerising twist, the hair dryer then shrinks, seamlessly replacing the torch itself. It begins to rotate, casting a radiant beam of light into the night sky, symbolising the fusion of cutting-edge technology and professional hair care.
This L’Oréal professional hair dryer FOOH campaign uses engaging CGI effects to transform an iconic monument into a fresh, relatable spectacle, highlighting L’Oréal’s innovative approach to hair styling technology.
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Credits
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