MAISON de SABRÉ Giant Inflatables in Tokyo

MAISON de SABRÉ Giant Inflatables in Tokyo

This MAISON de SABRÉ FOOH campaign transforms iconic Tokyo locations into a surreal exhibit with towering insect inflatables, marking their immersive pop-up debut. The video opens with a view of the Miyashita Park complex, where a train glides past buildings and a giant inflatable pink-shelled snail scales a facade. Yellow text announces 'maison de sabré, MIYASHITA PARK POP UP. 6 SEP - 3 OCT.'

The footage then shifts to the famous Hachiko statue before moving to Shibuya Scramble Square, where cars cruise beneath a red-lined butterfly inflatable gently hanging above the streets. Tower Records appears next, with a giant ladybug clinging to its side. The video concludes with a final shot of a T-junction building met by a bumblebee inflatable flying toward it.

Using innovative computer-generated graphics, this MAISON de SABRÉ FOOH campaign effectively transforms these city backdrops into a creative product showcase.

C
FOOH Impact ScoreImprovable
SABC-TierThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:Japan
City:Tokyo
Date posted:August 29, 2025
Source:Instagram