MAISON de SABRÉ Giant Inflatables in Tokyo

Imagine a signature Tokyo intersection transformed into a surreal exhibit with towering insect inflatables. That’s the dynamic premise of this MAISON de SABRÉ FOOH campaign featuring their immersive pop-up debut. The video unfolds as the scene opens with a view of the Miyashita Park complex where a train glides past buildings, and a giant inflatable pink-shelled snail scales a facade as yellow text announces 'maison de sabré, MIYASHITA PARK POP UP. 6 SEP - 3 OCT.' The footage then cuts to the famous Hachiko statue before shifting to Shibuya Scramble Square, where cars cruise beneath a red-lined butterfly inflatable gently hanging above the streets. Tower Records appears next, with a giant ladybug clinging to its side, followed by a final shot of a T-junction building met by a bumblebee inflatable flying toward it. Using innovative computer generated graphics, this MAISON de SABRÉ FOOH campaign transforms iconic city backdrops into an creative product showcase.