Mulberry Giant Bag Melts on Sidewalk
Sapphire Mini Alexa Melts on Snowy Street
This Mulberry CGI campaign features the Mini Alexa in Sapphire, set in a quiet winter town. The video opens on a snowy street with bare, snow-covered trees and people walking in the background.
A giant Mini Alexa, lightly dusted with snow, stands prominently on the side of the road. As the camera focuses, the bag slowly melts, revealing its blue sapphire colour. The video concludes with the bag completely melted on the ground, transforming an ordinary winter scene into an innovative product showcase using computer-generated imagery.
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FOOH Impact ScoreImpressive
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Credits
Brand:
Artist:mateus.vfx
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