Mulberry Giant Bag Melts on Sidewalk

Imagine a quiet winter town reimagined as a stage for fashion transformation. That’s the captivating premise of this Mulberry CGI campaign featuring the Mini Alexa in Sapphire. The video unfolds as the scene opens with a view of a snowy street, with trees stripped of leaves and coated in white snow. People are seen walking in the background. On the side of the road is a giant Mini Alexa, its surface lightly dusted with snow, standing prominently. As the camera loops in on it, the bag slowly melts, revealing its blue sapphire color. The video ends with the bag completely melted on the ground. Using impactful computer generated imagery, this Mulberry CGI campaign transforms an ordinary winter scene into an innovative product showcase.